DISCOVER PROJECT
Case Study
Alzheimer’s Association
The Alzheimer's Association's Music Moments is a multi-genre collection of performances and storytelling. It aims to raise awareness for a world without Alzheimer's disease and other types of dementia.
Client
CAA & Attn.
Industry
Date
2019
Project Overview
A brand video is a powerful tool for storytelling, weaving together visuals, sound, and narrative to encapsulate a company’s essence and values. It serves not just to promote a product or service, but to forge an emotional connection with the audience, inviting them into the brand’s world. Through creative direction and strategic messaging, each brand video becomes a unique signature, a visual manifesto that communicates the brand’s vision and ethos, leaving a lasting impression on its viewers.
Product Launch Impact
Organic Impressions
+
0
%
Average ROAS
0
x
Launches Delivered
0
+
Asset Utilization
0
%
Our Brief
Music Moments featured diverse genres, from classical to contemporary, creating a series of intimate performances. Each artist shared personal stories and dedicated songs to loved ones affected by Alzheimer’s, adding a personal touch to the campaign
What We Did
- Full creative direction across 12+ seasonal collections
- Location-based commercial photography & video
- Integrated storytelling for web, retail, and paid ads
- Built campaigns designed to A/B test across channels
Campaign Highlights
Unlocking the Potential of Your Project
Our project delivers a range of benefits, including increased engagement, higher sales, and improved efficiency. With our innovative approach and cutting-edge technology, we create unique experiences that captivate your audience and drive results.
Engage your audience with captivating content
Boost your sales and revenue with our solutions
Streamline your processes and improve productivity
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Want to Know More?
Project Overview
The Alzheimer’s Association Music Moments campaign aimed to raise awareness and funds through compelling musical performances. The collaboration with renowned artists brought attention to the emotional and cognitive benefits of music for those affected by Alzheimer’s.
Music Moments Campaign
Music Moments featured diverse genres, from classical to contemporary, creating a series of intimate performances. Each artist shared personal stories and dedicated songs to loved ones affected by Alzheimer’s, adding a personal touch to the campaign
Challenges and Solutions
A major challenge was coordinating schedules with high-profile artists. We addressed this by leveraging our industry connections and providing flexible recording options. Additionally, creating high-quality video content remotely required innovative technical solutions, which our team successfully implemented.
Impact and Results
The campaign reached over 1 million views within the first month, significantly increasing the Alzheimer’s Association’s online engagement. Feedback from viewers highlighted the powerful emotional connection made through music, enhancing public awareness and support for Alzheimer’s research.